Post 6 Business Tactics and PR

I think the two key points to remember from this week's readings are the various tactics available to the PR practitioner and the importance of PR in business.

There are several tactics available to the PR practitioner. Newsletters, memos, written notes and posters are but a few of the options. All of the above mentioned are effective methods of public relations. However, all of them are in a controlled environment. They are employed by the PR practitioner as a means of communicating ideas and getting feedback. Some examples of uncontrolled PR are media releases and interviews. However, it may not be a bad thing. Controlled PR and uncontrolled PR when used together can be a very powerful tactic and may be used to channel strong messages to the intended audience.

PR in business is extremely important because essentially, organisations are about making money. Organisations make money from clients, so it would be common sense to keep the clients happy so that more money can be generated from them. The clients would feel honored that their needs and misgivings are being taken into consideration, so most organisations have a feedback system where the clients can give their thoughts and an Information Centre where they can retrieve information. Of course PR is not limited to information providing and problem solving but that discussion is for another time.

I agree with the readings wholeheartedly. As I said in my first post, I was once part of StarHub and I witnessed the various tactics used and the importance of PR in business.