I think the two key points to remember from this week's readings are the various tactics available to the PR practitioner and the importance of PR in business.
There are several tactics available to the PR practitioner. Newsletters, memos, written notes and posters are but a few of the options. All of the above mentioned are effective methods of public relations. However, all of them are in a controlled environment. They are employed by the PR practitioner as a means of communicating ideas and getting feedback. Some examples of uncontrolled PR are media releases and interviews. However, it may not be a bad thing. Controlled PR and uncontrolled PR when used together can be a very powerful tactic and may be used to channel strong messages to the intended audience.
PR in business is extremely important because essentially, organisations are about making money. Organisations make money from clients, so it would be common sense to keep the clients happy so that more money can be generated from them. The clients would feel honored that their needs and misgivings are being taken into consideration, so most organisations have a feedback system where the clients can give their thoughts and an Information Centre where they can retrieve information. Of course PR is not limited to information providing and problem solving but that discussion is for another time.
I agree with the readings wholeheartedly. As I said in my first post, I was once part of StarHub and I witnessed the various tactics used and the importance of PR in business.
Thursday, February 26, 2009
Friday, February 6, 2009
Post 5 Community Relations
I think the two key points to remember from this week's readings are social capital and the importance of community relations.
Many studies have revealed the relationship between employee communication and job satisfaction and productivity. Big organisations tend to have hundreds to thousands of employees and each and everyone of them plays a part in the company's image. Hence it is crucial to pay attention to the welfare and needs of the employees. As previous examples have shown, they have been many cases where disgruntled employees tamper with the company's products. The initial outcome may not be severe but the result might be a tarnished reputation and as we know, goodwill is very important for businesses.
As mentioned above, big organisations have more employees and that means that together with their family members and friends, they make up quite a large number of people. So it is pivotal that this group of people receive positive experiences working in the company. With their good experience, they would say good things about the company to their family and friends and so on. Having so many goodwill ambassadors would definitely be good for the organisation.
There are a few ways that the organisation can communicate with the employees. Newsletters are there to inform the employees about changes. Memos may be written for a quick exhange of ideas . Awards may also be given to reward employees for their hard work.
I agree wholeheartedly with the readings. It is definitely important for the employees to feel that their welfare is being taken into consideration and that the higher management takes into account how the decisions will affect those below them.
Many studies have revealed the relationship between employee communication and job satisfaction and productivity. Big organisations tend to have hundreds to thousands of employees and each and everyone of them plays a part in the company's image. Hence it is crucial to pay attention to the welfare and needs of the employees. As previous examples have shown, they have been many cases where disgruntled employees tamper with the company's products. The initial outcome may not be severe but the result might be a tarnished reputation and as we know, goodwill is very important for businesses.
As mentioned above, big organisations have more employees and that means that together with their family members and friends, they make up quite a large number of people. So it is pivotal that this group of people receive positive experiences working in the company. With their good experience, they would say good things about the company to their family and friends and so on. Having so many goodwill ambassadors would definitely be good for the organisation.
There are a few ways that the organisation can communicate with the employees. Newsletters are there to inform the employees about changes. Memos may be written for a quick exhange of ideas . Awards may also be given to reward employees for their hard work.
I agree wholeheartedly with the readings. It is definitely important for the employees to feel that their welfare is being taken into consideration and that the higher management takes into account how the decisions will affect those below them.
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