Post 2

Well, as mentioned in the readings, strategy, planning and scheduling are three of the most important aspects of public relations.

As explained in the material, "strategy is not a series of campaign steps or tactics. It is the underlying rationale that guides the selection of these tactics and stages." Having a good strategy will ensure that the entire campaign will be a success. The idea might be good, but if there is no good strategy to put this idea into use, then the idea might just fall through. As the saying goes, "If you fail to plan, you plan to fail". Therefore, objectives and goals need to be identified so that a direction can be maintained. Then a planning will ensure that the objectives are followed through.

It is indeed true that a public relations manager or officer will only be as good as the organisation's CEO. All of the skill sets of the PR manager will be for naught if the CEO does not approve. Hence it is vital to bring the decision-makers into the planning process. Before the organisaition can put their strategy to use, internal communications must first be achieved. The bosses need to know that for the organisation to be successful, good public relations must be there.

As to how a good plan can be made, the readings offer a 10-point strategy which apparenly ahs been proven to meet the needs of many types of organisations.