Post 1

I agree with the book about the difference between public relations and advertising . Many people are confused with the differences between the two and often use the two words interchangeably. However, as explained in the book, the differences are very distinct.

Public relations is the process of managing the dissemination of information between a certain organization and the public. Unlike advertising, the agenda of public relations usually does not involve monetary gain. While an entire advertising campaign may last several weeks with the purpose of creating public awareness of a certain product or service, public relations is an ongoing process. In addition, public relations helps to establish a rapport between the organization and consumers.

An experience I had that I wish to share with whoever is reading this would be during my stint as a customer care consultant with StarHub. My job scope was very clear. I would answer customer's phone calls and help them with their problems. I was to be polite and helpful at all times. Before I started work, the supervisor made sure I was clear about my tasking. She told me that our department was not the marketing branch so I was not supposed to try to sell the customers anything but just help them with their questions. According to her, StarHub has always maintained good public relations.

So as mentioned earlier, the differences between advertising and public relations are distinctive.