Post 8 Typical PR Program

I think the two key points to remember from this week's readings are well,everything we have learnt so far and how a typical PR program is like.

What can I say? The typical PR program is somewhat like what we have been taught thus far. It sort of refreshes my memory, going through everything that has been covered and lumping all of the information together. Since we have to do a PR campaign for our final project, I must say that this article has been extremely useful to me. I would definitely use it as a guide when i undertake my final project.

The entire campaign should be roughly like this - setting goals and objectives, preliminary research on target audience, planning and tactical approaches and then implementation of the plan. While the plan is being carried out, research should continue on how to improve said plan and lastly, research should be carried out on how to improve future campaigns.

The article also showed us the importance of corporations investing in public relations. As shown over the past weeks, good public relations makes for good business and of course good business leads to money. Any money is good money.

I am grateful that I have the chance to read this article because I totally feel that it would be useful to me in future. Hey, I might want to go for a career in public relations someday! I mean, look at Tanya Wilson and the company she works for. Cool!